VISION
“To develop applied marketing management science that excels at the international level.”
MISSION
- Organize education and teaching based on Link and Match with the industrial world in the field of marketing management.
- Conduct applied study and research activities in the field of marketing management.
- Carry out service and community service activities in marketing management.
OBJECTIVES
- Produce Associate Expert graduates in marketing management who are intelligent, competitive, and internationally recognized.
- Generate scientific studies, applied research, and publications in marketing management.
- Engage in community service activities and partnerships to help solve marketing challenges.
GRADUATE COMPETENCIES
Graduates will be capable of:
- Identifying key elements of a company and carrying out effective communication.
- Designing business strategies and approaching potential customers.
- Implementing sales skills and planning sales activities, including supervising sales efforts.
- Realizing customer satisfaction and handling complaints effectively.
- Planning and conducting research on the effectiveness of promotional activities.
- Processing research data and executing promotional events.
- Becoming entrepreneurs with strong marketing knowledge.
MASTERY SKILLS
Graduates will acquire skills in:
- Selling Skills
- Entrepreneurship
- Communication Skills
- Digital Marketing
- Creative Economy and Marketing Practices
CAREER PROSPECTS
Graduates have broad career opportunities in:
- Marketing Officer
- Sales Executive
- Promotion Officer
- Entrepreneurship
- Digital Marketer
COMPETENCY SUPPORT PROGRAMS
- English with ELTI
- Service Operations with Markplus
GRADUATE EXCELLENCE
Graduates will be able to:
- Handle managerial and practical work in marketing.
- Manage sales activities, including Business-to-Customer (B2C) and Business-to-Business (B2B) sales.
- Manage retail operations and practice online and international marketing.
- Process data accurately and communicate effectively in both Indonesian and English, orally and in writing.
- Manage information and communication to support marketing activities.
- Have an entrepreneurial mindset.
USER INDUSTRY
Graduates can pursue careers in various industries, including:
- Manufacturing
- Trade
- Government Institutions
- Self-Employment (Entrepreneurship)
ACCREDITATION
Based on the decision of the National Accreditation Board for Higher Education:
Number: 1241/SK/BAN-PT/Akred/Dipl-III/V/2018
The D3 Marketing Management Study Program is ACCREDITED B with a score of 346.
